SurveyMonkey vs Typeform: Complete Comparison
Quick Summary
Winner: Typeform for most users because of its superior user experience, beautiful design, and higher response rates due to its conversational approach to surveys.
However, if you need advanced logic features, robust analysis tools, or have complex survey requirements, SurveyMonkey might be better suited to your needs.
Both platforms offer powerful survey capabilities, but they serve different use cases best. Let's dive into the details to help you choose the right tool for your specific needs.
Pricing Comparison
| Feature | SurveyMonkey | Typeform |
|---|---|---|
| Free Plan | Basic plan with 10 questions and 40 responses per survey | Basic plan with 10 questions and 10 responses per month |
| Entry Paid Plan | Team Advantage: $25/user/month (annual) | Basic: $25/month (annual) |
| Mid-tier Plan | Team Premier: $75/user/month (annual) | Plus: $50/month (annual) |
| Enterprise Plan | Enterprise: Custom pricing | Business: $83/month (annual) |
| Response Limits | Unlimited on paid plans | Varies by tier (100-10,000/month) |
| Question Limits | Unlimited on paid plans | Varies by tier (100-1,000) |
Note: Pricing is subject to change. Check their websites for current pricing.
Features Comparison
Survey Creation
| Feature | SurveyMonkey | Typeform |
|---|---|---|
| Question Types | 20+ types including multiple choice, matrix, rating scales | 15+ types with unique formats like opinion scales and picture choice |
| Survey Logic | Advanced branching, skip logic, randomization | Basic to advanced logic depending on plan |
| Templates | 230+ expert-designed templates | 100+ visually appealing templates |
| Design Options | Basic customization with themes | Superior customization with full-screen design |
| Mobile Optimization | Yes | Yes (with superior UX) |
User Experience
| Feature | SurveyMonkey | Typeform |
|---|---|---|
| UI/UX | Traditional survey format | Conversational, one question at a time |
| Design | Professional but basic | Modern, sleek, visually appealing |
| Respondent Experience | Standard survey interface | Interactive, engaging experience |
| Mobile Responsiveness | Good | Excellent |
| Accessibility | WCAG 2.0 compliance | WCAG 2.1 compliance |
Data Analysis & Reporting
| Feature | SurveyMonkey | Typeform |
|---|---|---|
| Real-time Results | Yes | Yes |
| Data Visualization | Comprehensive charts and graphs | Basic visualizations |
| Data Export | Excel, PDF, SPSS, PPT | Excel, CSV, PDF |
| Statistical Analysis | Advanced analysis with specific plans | Basic analysis |
| Report Sharing | Yes, with collaboration features | Yes, with sharing options |
Integrations
| Feature | SurveyMonkey | Typeform |
|---|---|---|
| Native Integrations | 100+ | 120+ |
| CRM Integrations | Salesforce, HubSpot, etc. | Salesforce, HubSpot, etc. |
| Marketing Integrations | Mailchimp, Constant Contact | Mailchimp, Campaign Monitor |
| API Access | Yes (paid plans) | Yes (paid plans) |
| Zapier Integration | Yes | Yes |
Pros & Cons
SurveyMonkey
Pros: ✅ Robust survey logic capabilities ✅ Comprehensive data analysis tools ✅ Strong validation features for accurate data ✅ Large template library for various use cases ✅ Enterprise-level security and compliance ✅ More question types and question banks
Cons: ❌ Less engaging user interface ❌ Generally higher pricing for comparable features ❌ Can feel overwhelming for beginners ❌ Design customization is more limited ❌ Traditional survey format may lead to lower completion rates
Typeform
Pros: ✅ Beautiful, conversational interface ✅ Higher completion rates due to engaging design ✅ Excellent mobile experience ✅ Intuitive, user-friendly survey creation ✅ Professional, modern aesthetic ✅ Better for brand experience and perception
Cons: ❌ Limited response collection on lower tiers ❌ Less advanced logic capabilities ❌ Fewer question types ❌ Less robust analytical tools ❌ Can be more expensive for high-volume surveys
Best For (Use Cases)
SurveyMonkey is Best For:
- Large-scale market research: Companies needing comprehensive survey data with advanced analysis.
- Academic research: Researchers requiring sophisticated logic and question randomization.
- Enterprise feedback programs: Organizations with complex survey needs and high security requirements.
- HR departments: For detailed employee satisfaction surveys with benchmarking capabilities.
- Data-focused teams: Those who prioritize robust analysis over user experience.
Typeform is Best For:
- Brand-conscious businesses: Companies that want surveys to reflect their modern brand image.
- Customer experience surveys: When higher response rates and completion are crucial.
- Lead generation forms: The engaging format captures attention and increases conversions.
- Product feedback: Creating intuitive, user-friendly feedback experiences.
- Creative professionals: Those who value design and aesthetics in their survey tools.
The Verdict
For beautiful, engaging surveys: Choose Typeform
If user experience and design are paramount to your survey goals, Typeform is the clear winner. Its conversational approach leads to higher engagement and completion rates, making it ideal for customer-facing surveys and brand-conscious businesses. The platform's beautiful interface and intuitive design create a more enjoyable experience for both survey creators and respondents.
For robust research and analytics: Choose SurveyMonkey
If your priority is comprehensive data collection with advanced logic and analysis capabilities, SurveyMonkey offers more power under the hood. Its extensive question types, logic options, and analytical tools make it better suited for complex research projects, academic studies, and enterprise feedback programs.
Consider your specific needs:
- Volume requirements: Check the response limits on each platform's pricing plans.
- Integration needs: Ensure the platform connects with your existing tools.
- Budget constraints: SurveyMonkey can be more cost-effective for teams, while Typeform might offer better value for individuals.
- User experience priority: Determine whether respondent engagement or analytical depth is more important.
Need a Simple, Free Card Sorting Tool?
While both SurveyMonkey and Typeform offer powerful survey capabilities, they might be overkill if you're specifically looking to conduct card sorting exercises for UX research or information architecture.
Try Free Card Sort - our simple, completely free card sorting tool designed specifically for UX researchers and designers. With Free Card Sort, you get:
- Unlimited card sorts
- No credit card required
- Easy setup in minutes
- Clear, actionable results
- Perfect for testing navigation, categories, and information architecture
Whether you choose SurveyMonkey, Typeform, or another survey solution, Free Card Sort can complement your research toolkit with specialized card sorting capabilities at no cost.