Design Information Architecture That Converts
The complete UX research toolkit to discover how users think, validate your navigation, and gather the insights you need to build IA with confidence.
Cards to Sort
Clothing & Apparel
Accessories
Shoes & Footwear
Watch how participants intuitively sort cards in real-time
Everything You Need to Build IA That Works
Card sorting to discover mental models. Tree testing to validate navigation. Surveys to gather deeper insights. One platform for the complete IA research workflow.
Built by UX Researchers, for UX Researchers
Participants Stay Engaged
Gamified experience with achievements and celebrations → higher response rates and better data quality.
Professional Results Every Time
Beautiful design with color-coded categories and smooth animations → participants take your study seriously.
Share to Unlock Pro Features
Share your study on LinkedIn to unlock CSV exports for 24 hours. Your studies spread organically while you get premium analytics free.
Spot Patterns in Minutes
Automatic clustering with similarity matrices and dendrograms → instant insights instead of hours of manual analysis.
From Idea to Insights in Minutes
Templates and bulk import → skip the tedious setup and get to the research that matters.
Recruit Participants Anywhere
Unique URLs and embed codes work globally → collect data from any audience, anywhere in the world.
AI-Powered Test Responses
Generate realistic card sorting responses instantly. Perfect for testing your study setup, demonstrating patterns, or validating your information architecture before recruiting participants.
Persona-Driven Responses
Describe your target user and our AI generates realistic sorting patterns based on their perspective, experience level, and mental model.
Test Before You Launch
Validate your card sorting study design with AI-generated data. Catch issues early and ensure your study works perfectly before recruiting real participants.
Demo-Ready Results
Show stakeholders what your results will look like. Generate compelling visualizations and patterns to build buy-in for your research initiatives.
Filterable & Transparent
AI responses are clearly marked and can be filtered out from your analysis with one click. Always know which data is real and which is AI-generated.
User Persona Example
"A 28-year-old tech-savvy professional who works in digital marketing. They're familiar with UX terminology and prefer intuitive, data-driven navigation..."
Get Results in 3 Simple Steps
From setup to insights in under 10 minutes. No training required.
Create Your Study
Paste your cards or start with a template. Choose from templates or start fresh. Add your cards, set categories, and customize the experience.
Share with Participants
Just copy and share the link. Send the beautiful study link to participants. They'll love the engaging, gamified sorting experience.
Analyze & Export
Watch patterns emerge automatically. Get instant insights with visual analytics. Export data to CSV or integrate with your favorite tools.
Built for Business Impact
From e-commerce to SaaS platforms, see how teams use IA research to drive measurable results
Trusted by UX teams, agencies, and business leaders worldwide
E-commerce & Retail
Help shoppers find products faster. Reduce cart abandonment and boost conversion rates with intuitive navigation.
SaaS & Tech Products
Simplify complex navigation and boost user adoption. Reduce churn by making your product easier to navigate.
UX Agencies
Deliver faster IA validation to clients. Win more projects by showing data-driven navigation improvements.
Healthcare & Medical
Organize patient portals and medical information intuitively. Help patients find critical health resources quickly.
Education & E-learning
Structure courses and learning materials logically. Improve student engagement with intuitive content organization.
Content & Media
Build content taxonomies that match reader expectations. Reduce bounce rates with better article categorization.
Or start your first study free - no credit card required
Case Study: Fashion E-commerce Category Redesign
Mid-market DTC fashion brand, 500K+ monthly visitors, 12,000+ SKUs
"We assumed customers would browse by clothing type — pants, shirts, jackets. But our card sort revealed that 73% of users organized by occasion: 'Work Outfits,' 'Weekend Casual,' 'Date Night.' We restructured our entire nav in a week."
— Director of Digital Experience, DTC Fashion Brand
Free Guide: How to Increase Product Adoption by 47%
Learn the proven card sorting methodology that helped product teams boost user navigation success and feature discovery.