Design Information Architecture That Converts
Run studies, recruit participants, and analyze results — all in one platform. The complete toolkit to build information architecture with confidence.
Cards to Sort
Clothing & Apparel
Accessories
Shoes & Footwear
Watch how participants intuitively sort cards in real-time
Everything You Need to Build IA That Works
Card sorting to discover mental models. Tree testing to validate navigation. Surveys to gather deeper insights. One platform for the complete IA research workflow.
Built by UX Researchers, for UX Researchers
Participants Stay Engaged
Gamified experience with achievements and celebrations → higher response rates and better data quality.
Professional Results Every Time
Beautiful design with color-coded categories and smooth animations → participants take your study seriously.
Share to Unlock Pro Features
Share your study on LinkedIn to unlock CSV exports for 24 hours. Your studies spread organically while you get premium analytics free.
Spot Patterns in Minutes
Automatic clustering with similarity matrices and dendrograms → instant insights instead of hours of manual analysis.
From Idea to Insights in Minutes
Templates and bulk import → skip the tedious setup and get to the research that matters.
Built-in Participant Recruitment
Share your link anywhere or recruit quality participants through Prolific — get responses from the right audience without leaving the platform.
Get Responses Fast
Test your study with AI-generated responses or recruit real participants from our global database. Two powerful ways to get the data you need.
AI Test Responses
Generate realistic sorting patterns instantly for testing, demos, and validation.
AI generates patterns based on your target user profile
Validate your study design before recruiting
Show stakeholders what results will look like
AI data is transparent and easy to exclude
Prolific Recruitment
Recruit quality participants from a global panel of verified users — built right in.
Access Prolific's panel of quality research participants
Filter by location, age, and other criteria
Get responses in hours, not days
Only pay for participants you need
Get Results in 3 Simple Steps
From setup to insights in under 10 minutes. No training required.
Create Your Study
Paste your cards or start with a template. Choose from templates or start fresh. Add your cards, set categories, and customize the experience.
Recruit & Share
Share your link anywhere or recruit quality participants through Prolific. Get responses from your network or a global panel — it's built right in.
Analyze & Export
Watch patterns emerge automatically. Get instant insights with visual analytics. Export data to CSV or integrate with your favorite tools.
Built for Business Impact
From e-commerce to SaaS platforms, see how teams use IA research to drive measurable results
Trusted by UX teams, agencies, and business leaders worldwide
E-commerce & Retail
Help shoppers find products faster. Reduce cart abandonment and boost conversion rates with intuitive navigation.
SaaS & Tech Products
Simplify complex navigation and boost user adoption. Reduce churn by making your product easier to navigate.
UX Agencies
Deliver faster IA validation to clients. Win more projects by showing data-driven navigation improvements.
Healthcare & Medical
Organize patient portals and medical information intuitively. Help patients find critical health resources quickly.
Education & E-learning
Structure courses and learning materials logically. Improve student engagement with intuitive content organization.
Content & Media
Build content taxonomies that match reader expectations. Reduce bounce rates with better article categorization.
Or start your first study free - no credit card required
Case Study: Fashion E-commerce Category Redesign
Mid-market DTC fashion brand, 500K+ monthly visitors, 12,000+ SKUs
"We assumed customers would browse by clothing type — pants, shirts, jackets. But our card sort revealed that 73% of users organized by occasion: 'Work Outfits,' 'Weekend Casual,' 'Date Night.' We restructured our entire nav in a week."
— Director of Digital Experience, DTC Fashion Brand
Free Guide: How to Increase Product Adoption by 47%
Learn the proven card sorting methodology that helped product teams boost user navigation success and feature discovery.